WhatsApp Ads in 2025: Latest Updates, Features, and How to Set Them Up
Introduction-
WhatsApp, the world’s most popular messaging app, has officially begun rolling out ads for the first time in its history. In mid-2025, Meta introduced new ad placements inside the “Updates” tab of WhatsApp, marking a significant shift in its monetization strategy. These updates are especially relevant for digital marketers, creators, and businesses who want to tap into WhatsApp’s massive user base.
1. What’s New in WhatsApp Ads?
Ads in Updates TabAds are now appearing in the Updates section—specifically between Status updates and Channels. These short-form vertical ads are similar to Instagram Stories ads and are optimized for engagement without disrupting the user experience.
Promoted ChannelsBusinesses can now promote their WhatsApp Channels to appear higher in the directory. This gives companies a new way to increase visibility and build a direct follower base.
Channel SubscriptionsWhatsApp now allows creators and businesses to monetize their channels through paid subscriptions. Subscribers can get exclusive content, early updates, or premium offers—much like YouTube Memberships or Patreon.
Centralized Ads Manager IntegrationMeta has enabled WhatsApp ad setup within its unified Ads Manager, allowing businesses to run campaigns across Facebook, Instagram, and WhatsApp—all from a single dashboard. AI-powered targeting and optimization tools are also included.
2. Privacy First Approach
Meta emphasizes that user privacy remains protected:
Personal messages and calls remain end-to-end encrypted.
Ads are shown based on limited metadata such as location, language, channel engagement, and Meta-linked ad preferences.
Phone numbers and chat contents are never shared with advertisers.
3. How to Set Up WhatsApp Ads: A Step-by-Step Guide
Step 1: Set Up WhatsApp Business AccountCreate or convert your account to WhatsApp Business and connect it with your Meta Business Manager.
Step 2: Access Ads ManagerGo to Meta Ads Manager and select an objective like “Traffic,” “Messages,” or “Conversions.”
Step 3: Link WhatsApp NumberChoose WhatsApp as your destination and connect your business number.
Step 4: Design Your AdUse vertical video or image creatives similar to Story ads. Add a CTA like “Send Message” or “Learn More.”
Step 5: Define Target AudienceUse Meta’s detailed targeting features: location, age, gender, interests, and behavior.
Step 6: Budget and ScheduleSet your daily or lifetime budget and choose campaign dates. AI recommendations are available for best performance.
Step 7: Launch and MonitorSubmit for review. Once approved, track performance in real time within Ads Manager.
4. Why This Matters for Businesses and Creators
| Audience | Benefits |
|---|---|
| Businesses | Increased reach, lead generation, visibility |
| Creators | New monetization stream via subscriptions |
| Agencies | Centralized campaign management |
WhatsApp ads offer a more personal and direct approach compared to traditional display or search ads. With over 2 billion users, the platform presents an untapped opportunity for brand engagement.
5. Final Thoughts
WhatsApp’s ad rollout in 2025 marks the beginning of a new era in conversational marketing. For businesses, this means a more personalized way to connect with audiences. For creators, it unlocks a fresh revenue stream through channel subscriptions. And for users, it signals a shift—but with privacy still at the core.
If you’re looking to explore WhatsApp Ads or need help setting up campaigns, now is the perfect time to get started.